podConx prevents advertisers from using generic advertising pricing matrix
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Cannabis business and consumers are harder to reach because Facebook, google, Instagram… prohibit cannabis advertising. Since there are less ways to reach cannabis businesses and consumers, cannabis podcast downloads are much more valuable than other podcast genres.
In addition, basing the value solely on the number of downloads ignores the benefit of touching hard to reach businesses / consumers and overlooks the loyalty that nitche podcast host’s have with their listeners.