Ian Monat

Bio

Ian Monat is the CEO & Co-Founder of rhythm™ Sparkling Hemp Beverages, a functional wellness company that develops and sells the best-tasting, ready-to-drink beverages infused with adaptogens, superfoods and U.S. grown hemp extract. Since rhythm’s launch in August of 2020, the brand has quickly expanded into over 200 wholesale points of distribution across 20 states and the U.S. Virgin Islands. Before entering the hemp space, Monat was a sommelier by day and gigging bass player by night. From playing in high school garage bands to studying music full time at the Musician’s Institute in Hollywood, music has always played an important role in Monat’s life. In the music business, Monat was considered a ‘weekend warrior.’ His band played a lot of improvisational music and had some heavy-hitting musicians involved, including the keyboard player for two-time Grammy winner Fantastic Negrito. While on stage, he realized how much the clear, uplifting effects of hemp helped with mood, focus, and dexterity, but later was disappointed that every hemp-infused beverage on the market was loaded with sugar. That’s when rhythm was born. Monat worked with iconic alcohol brands such as Dom Perignon and Hennessey as a business analyst for LMVH. In 2018, Ian began connecting the dots between the wine and cannabis industry when creating Caliweedjobs.com, a job board for California’s cannabis industry inspired by the popular wine industry job board, winejobs.com. In 2019 Caliweedjobs.com was acquired by a CA-based cannabis digital marketing agency, MediaJel. Monat graduated from California State University-Chico with a BS in Business Administration and received his MBA in Strategic Marketing from Arizona State University.

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